GRILL TEAM PROMOTE THE LEGENDARY PACIFIC COAST TO THE MAX 

Supported by more than 200 tourism industry members, four North Coast Tourism Organisations (Central Coast Tourism, Tourism Hunter, Mid North Coast Tourism and Northern Rivers Tourism) the rebranding and marketing of The Legendary Pacific Coast is one of the largest tourism projects in the state.

The Legendary Pacific Coast Project is made possible and supported by funding of $570k from the Australian Government's TQUAL Grants program and the NSW Government Industry & Investment's Enterprising Regions Program (ERP).

Collectively The Legendary Pacific Coast accounts for nearly 22 million visitors to NSW and over 33 million visitors nights with a total expenditure of $5.4 billion in 2008.

The new Legendary Pacific Coast marketing is set to increase those numbers with:
• the new iPhone application launched last week
• the new website launched last week
• A new Tourism Guide to be launched in December
• Road trip Buddies deals and packages featured on line and in a flyer
• Advertising campaigns targeting Sydney and Brisbane and surrounds - the domestic campaign in November and an International Campaign beginning in February 2011
For more information contact: Media and Project contact: Leanne Cherry, Project Officer, The Legendary Pacific Coast
enquiries@pacificcoast.com.au 0400 495 117