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The Board:
A new board structure is in place for 2010. The new board comprises eight independently appointed tourism industry representatives from each of the participating Local Government areas plus a representative from National Parks and Wildlife Services and Tourism New South Wales.
Key criteria in selection of the new board members were:
• He or she must be endorsed by their Local Tourism Association
• Have the identified skills set and knowe4ldge needed to drive, sustain and build regional tourism and the RTO as peak industry authority the region and.
• Is committed to attending a minimum nine (9) board meetings per year.
• He or she must be endorsed by their Local Tourism Association
• Have the identified skills set and knowe4ldge needed to drive, sustain and build regional tourism and the RTO as peak industry authority the region and.
• Is committed to attending a minimum nine (9) board meetings per year.
The new board members are:
· Chairperson, • Kathryn Balodis, Sole Director, Macquarie Waters Boutique Apartment Hotel and Restaurant for Greater Port Macquarie
· Vice Chair: Paige Sinclair, Manager, The Pet Porpoise Pool, Coffs Harbour
· Treasurer, Lisa Harvey, Owner/Operator Nambucca River Tourist Park and President, Nambucca Valley Tourism Association
· Lorraine Gordon, General Manager, Moffat Falls Pty Ltd, Bellingen
· Kevin Wilson, Owner/Operator Yarrahapinni Bed and Breakfast and The President the Macleay Valley Tourism Association
· Donna Carrier, Owner/Operator Bent on Food Wingham for the Manning Valley
· Richard Old, Great Lakes Tourism Manager
· Michelle Cox, Owner/Operator Melaleuca Backpackers and Tours, Port Stephens
Memberships
The financial members of the RTO include the 8 Local Government Associations and the 8 Local Tourism Associations or equivalent representing the local area’s tourism industry.
The financial members of the RTO include the 8 Local Government Associations and the 8 Local Tourism Associations or equivalent representing the local area’s tourism industry.
As stated in the Rules of Incorporation, on acceptance of being a member, the Member must agree to
i) Use the Mid North Coast NSW Region ‘identity tag’ on all publications, correspondence etc.,
as supplied by MNCNSWT .
(ii) Participate in cooperative marketing opportunities with the Region
(iii) Members agree to abide by the Rules of Incorporation.
i) Use the Mid North Coast NSW Region ‘identity tag’ on all publications, correspondence etc.,
as supplied by MNCNSWT .
(ii) Participate in cooperative marketing opportunities with the Region
(iii) Members agree to abide by the Rules of Incorporation.
It is also agreed by the members that they must be a member of the RTO to apply for
Demand Building Funding.
Vision
The region will have a sustainable tourism industry working cohesively throughout the region, delivering a diverse array of consistently high quality experiences throughout the year that encourage traditional and new tourism markets to stay longer and spend more in the region.
The region will have a sustainable tourism industry working cohesively throughout the region, delivering a diverse array of consistently high quality experiences throughout the year that encourage traditional and new tourism markets to stay longer and spend more in the region.
Mission
Facilitate regional development and marketing of the Mid North Coast of NSW through eading the region’s tourism industry and partners, creating and nurturing strategic alliances, fostering regional collaboration and provide opportunities for the industry to develop skills and acquire knowledge.
Facilitate regional development and marketing of the Mid North Coast of NSW through eading the region’s tourism industry and partners, creating and nurturing strategic alliances, fostering regional collaboration and provide opportunities for the industry to develop skills and acquire knowledge.
Objectives
The following objectives represent the RTO commitment to producing specified results in a specified timeframe.
The following objectives represent the RTO commitment to producing specified results in a specified timeframe.
Core Short Term Objectives:
· To establish new majority industry led Board
· To maintain the current RTO membership fees, marketing membership fees and workshop fees to sustain RTO revenue
· To develop a single, strong, consistent message for the regional image
· To develop a strong cooperative campaign under the PCTR brand which will generate revenue for the RTO
· To develop a communications strategy to facilitate communication across the Region
To develop ongoing research and monitoring strategy of DBD activity for the region
· Undertake an annual review and report measurable results to all stakeholders
· To develop ongoing research and monitoring strategy of DBD activity for the region
· Undertake an annual review and report measurable results to all stakeholders
· To provide product development/ industry skills development workshops
· To act as a corporation
Medium to Long Term Objectives:
· To become a corporation
· To sustain a long term marketing approach, recognising the internal diversity and individual branding which combined give the region its marketing strength
· To build and sustain domestic share for the region (destination marketing objective)
· To facilitate delivery of ancillary services and infrastructure necessary to the short and long term viability of the Regions’ tourism industry
· To sustain and grow confidence, cooperation and partnership of stakeholders, in order to build a sound financial base for ongoing marketing of the Region, through funding by industry participation, LTA memberships local government association memberships
· To facilitate the focus on customer service by monitoring customer satisfaction
· To facilitate Go Green focus on sustainability
· To be primary voice for Tourism related issues throughout the Region
· To be recognised as the peak tourism body in the Region
· To provide an advocacy and leadership role to the industry
· Investigate RTO alliances and economies of scale (resource sharing)
Corporation:
Currently the Mid North Coast RTO is an Incorporated Association, registered with the
Department of Fair Trading.
Currently the Mid North Coast RTO is an Incorporated Association, registered with the
Department of Fair Trading.
It has been recommended that the Mid North Coast RTO pursue a more professional stance regarding Corporate Governance and reporting and will act as a Corporation in 2010 and officially become a Corporation in 2011. This will allow time for the organisation, new Board of Directors, Members and other industry stakeholders to adjust to the RTO governance changes.
A paper will be prepared and disseminated to the new Board of Directors in early 2010 explaining the “Differences between Inc. Association and Company”, to allow for the transition of the RTO from an Incorporated Association to an acting Corporation.
2010 will also see the preparation of the registration of Mid North Coast NSW Tourism (RTO) officially becoming a Company (under the Corporations Act 2001) in 2011.